LeadSimple Blog

How to Develop Your Lead Nurturing Strategy

Learn how to nurture your property management company leads at each of 5 key buying stages.

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You may agree you need a better follow up program and be excited about implementing a lead nurturing strategy.

But the questions are:

What do you say?

When do you say it?

How can you automate the process to ensure flawless execution?

In their 2014 Lead Nurturing Benchmark Study, DemandGen asked, "What have you seen as the greatest challenges of lead nurture programs?"

          39% - Lack of insights into best practices on lead nurture framework

          66% - Developing targeted content by buyer stage/interest

          37% - Shortage of data on which leads to nurture

          45% - Building the right timing/workfl¬ows for campaigns

          32% - Lack of support from sales team in following up on nurtured leads

This webinar will focus on the HOW of executing a lead nurturing program. You'll Learn:

  • The Five Step Lead Nurturing Gameplan.
  • How to identify what your prospects are doing at each of the 5 key buying stages.
  • What types of content you need at each stage of the buying process.

Learn from two lead nurturing veterans with years of experience in the property management industry.

Alex Osenenko is the President and CEO of Fourandhalf.com , a Marketing Agency that works exclusively with the Property Management industry. Alex is a regular NARPM speaker and has spent the last 5 years helping Property Management companies utilize the latest technology to thrive.

Jordan Muela is LeadSimple's CEO and resident sales expert. He's been helping property managers generate owner leads since 2008 and lives and breathes lead generation and conversion. He's living proof that it's possible to be both ADHD and deeply passionate about utilizing the right systems to make critical business processes run like clockwork.

Would you like to join us for future webinars? 

Sign up for our webinar invitation email list and we'll make sure you are one of the first to know!

Author

Jordan Muela

Jordan is LeadSimple's CEO and one of the masterminds behind the original product. Off duty, Jordan enjoys spending time with his wife and kids, reading books on business and personal growth and spending time outdoors.

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