How do you make crucial business decisions about the next steps in your business? Property managers typically fall into one of two categories:

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1. Those who ignore Key Performance Indicators (KPIs) and make decisions based on gut feelings and intuition.

2. Those overwhelmed by too many KPIs, trying to do too much at once and end up scattering their focus.

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The issue is that both methods will leave you unclear about why your business is heading in a certain direction, and you’ll lack concrete data to adjust course. To bridge this gap, you need a tool that helps you focus on the metrics that matter most.

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Track the Right Metrics, Not the Wrong Ones

Many property managers track irrelevant metrics like the number of phone calls or meetings. Knowing your team handles 50 or 100 phone calls a week doesn’t help you make better decisions. Instead, you should focus on:

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➡️ Time to Resolve Issues: How quickly are tenant or owner issues resolved?

➡️ Response Time: How fast does your team get back to tenants or owners?

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These metrics directly affect customer satisfaction, leading to happier owners and tenants, increased repeat business, and more money in your pocket.

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Is Your Team Really Overwhelmed, or Is It a Process Issue?

Think your team is maxed out? Feeling like you need more staff to get through leases faster? What if the real issue isn’t a lack of staff, but rather how effectively you’re working with the team you already have? Instead of rushing to hire additional staff, start by examining key metrics like:

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➡️ Tasks completed by each team member

➡️ Time taken to complete each task

➡️ Types of tasks consuming your team’s time

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You may find out that the workload is not evenly distributed, or that a lot of time is spent on tasks that could be automated. That implies that you need to change a process. You could start by automating tasks and re-assigning tasks to team members so workloads are evenly distributed.

Suddenly, it’s not about lacking the personnel; it’s about optimizing your processes and cutting out wasteful activities. By refining your workflow, you could enhance your team’s productivity and potentially save up to $80K/ year* without the need for additional hires.

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💭✨ Imagine being able to make confident decisions about hiring simply by glancing at a few key metrics. Plus, wouldn’t it be outstanding to analyze those metrics quickly without needing to be an analytics wizard or spending $1,000+ on business intelligence tools?

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It’s All Possible with the LeadSimple Dashboard 📈

The LeadSimple Dashboard makes it possible to track metrics like process completion rates, response times, and occupancy rates—all from one powerful platform.

Here’s why that matters:

1. Enhance Customer Experience: Monitor the number of open and unresolved conversations, and track average time to resolve issues. Resolving issues faster will enhance owner satisfaction, boost your business's professionalism and trustworthiness, and lead to a flood of positive reviews!

2. Elevate Team Performance: Identify your top-performing team members based on completed, skipped, and overdue tasks. Reward high achievers, assign tasks effectively, and balance workloads for a more satisfied team.

3. Boost Business Performance: See how many processes you have, where most of your time is spent, and identify bottlenecks. Where is the business lagging? What’s the average time it’s taking you to get through an application process and what in that process needs to be adjusted?

4. Maximize Occupancy Rates: Instead of tracking vacancy rates, see how many units are occupied. Combine this with other metrics to identify underlying factors that may be contributing to low occupancy (e.g. how healthy are your lease renewal processes? Is this a contributing factor?). Use these insights to create benchmarks and regularly adjust your strategy to track improvements.

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See What our Users Have to Say

See what Wolfgang Croskey from Croskey Real Estate has to say about the Dashboard:

"We used to rely on manual reports and guesswork to determine if our efforts were effective. I knew in my gut that LeadSimple was helping our company, but it was hard to demonstrate. We were making progress in becoming a better company and improving customer service, but it was challenging to show it. Now, with the Dashboard, I have clear visibility into our processes. I can get focused and move beyond guesswork. Smaller operators often don’t have access to advanced Business Intelligence tools… That ends now.”

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Isn’t that amazing? No need for costly investments that come with maintaining these business intelligence tools. No more struggling to get data from multiple sources to pull into a single result, or extracting data into worksheets just to decipher it. No more wasting time on complex implementations!

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The Dashboard is Making Guesswork a Thing of the Past 🎉

💙 To see the Dashboard in action, book a free consultation with us here. 💙

Here’s to improving your metrics, regaining control of your business, and being intentional with your decisions!

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*Based on the average PM salary in the United States as of 2024, varies based on factors like location, experience, and the specific responsibilities of the role