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Property Management Trends

The shift toward professional management in SFR

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This study surveyed over 750 U.S.-based residential real estate investors who own long-term rental units (3 properties median), capturing insights into investor attitudes toward property managers and property management services.

This research on U.S. residential real estate trends provides valuable insights into property management best practices and investor decision-making processes.

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What are some key findings?

➡️ A surge in professionally managed U.S. rentals: 36% of U.S. rentals now managed by pros

➡️ 52% of rental property owners currently use a professional property management service.

➡️ Net Promoter Score (NPS) of +39 for property managers among current users, a favorable score by industry standards.

➡️ Common deterrents for non-users of property managers: High cost (54%), control preferences (43%), and maintenance concerns (32%).

➡️ Top reasons for discontinuing property management services: Decline in service quality (42%), fee increases (27%), and tenant placement delays (29%).

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What are investors looking for?

This study was fielded by Harris Poll and carefully weighted to reflect diverse perspectives. You’ll gain an in-depth look at what investors are looking for and where property managers bring the most value. Looking into 2025, priorities include increasing profit margins, upgrading property facilities and expanding portfolios.

How are property managers valued?

Our findings show that property managers are highly valued for making property management easier, boosting profitability, and reducing legal risks. Over 85% of landlords agree that property managers ease the burden of property ownership and help with everything from property maintenance and tenant vetting to compliance with complex regulations.

Why do some landlords hesitate?

Despite the cost and desire for control being the primary reasons some investors have hesitated to hire property managers, those who do work with property managers feel the investment is worthwhile. Nearly 75% of investors using property management services think they bring value that justifies their fees, and 71% report an increase in overall profitability.