In this interview, Jordan Muela of LeadSimple talks with the private equity backed roll up shop that's adding 1,000 doors a month. Much of that growth is coming through acquisitions.
But a lot of that growth is coming from very aggressive paid and organic marketing as well. I've been in the property management space for almost 9 years now and Renters Warehouse may run the most effective lead generation program in the industry. Consider the following:
- They pioneered profitable radio advertising (at scale) in the industry.
- Their branding strategy includes a paid spokesman, trademarking the term Rent Estate™ and publishing a book by the same name.
- They also were one of the first shops to scale a centralized sales function where a group of ISA's focused 100% on sales calls / emails.
- I could go on, but I won't because well cover it all in the interview.
This interview with Noel Christopher from Renters Warehouse will cover:
- Why Renters Warehouse is so hell bent on expansion through acquisition
- How consolidation and outside capital are changing the industry
- What leverage RW is able to achieve from economies of scale and deep pockets (tech, talent, etc.)
- What strategies independent operators can learn from Renters Warehouse's growth that DO NOT require large sums of capital
Brought to you by:
Noel Christopher of Renters Warehouse
Jordan Muela, CEO of LeadSimple and resident sales expert. He's been helping property managers generate owner leads since 2008 and lives and breathes lead generation and conversion. He's living proof that it's possible to be both ADHD and deeply passionate about utilizing the right systems to make critical business processes run like clockwork.
