Peter and the Wolf are back with Season 3! ⚡️
In this insightful webinar session, they talk about the tech & tools they're using for Leasing Season 2025
💡 What Top Property Managers Are Doing to Win Leasing Season 2025
Leasing Season is coming—and the best in the business are already gearing up with sharper tools and smarter strategies.
In a recent webinar, Peter and Wolf shared what they're doing differently this year—and how property managers can stay ahead of the curve without burning out their teams or blowing their budgets.
Here’s a teaser of what they covered:
👉 AI is no longer optional. From automated prospect responses to answering leasing FAQs, property managers are using AI to cut time, reduce friction, and reclaim their calendars.
👉 Self-showings are growing... cautiously. They're saving time and reducing days on market—but not every market is ready. The conversation dove into where self-showings work and where they don’t (yet).
👉 Preleasing isn’t dead—but it’s tricky. Learn how top operators are getting creative with occupied units, tenant communication, and tight timelines—especially in states with stricter laws.
👉 Photo automation, smarter scoring, and better apps. From PlanOmatic to AppFolio + LeadSimple scoring integrations, property managers are modernizing their leasing workflows—and seeing faster, fairer results.
👉 The tech stack is shifting. New platforms like Rent Engine and RentFinder.ai are entering the chat—and making traditional tools sweat.
And that’s just scratching the surface.
If you’re asking:
-
“How do I shorten days on market?”
-
“What tools are actually worth it for leasing?”
-
“How do I protect my team from burnout and fair housing complaints?”
…you’ll want to watch the replay.
🔍 Your Questions
Some questions that were asked during the webinar
Q: How do I prep for leasing season without drowning in emails, missed showings, and tenant drama?
A: Start by streamlining communication. Use automated prospect follow-up, AI-driven FAQs, and tools that centralize your leasing process. Bonus points if you can tie it all together in one place (hint hint 😉).
Q: Are self-showings really worth it?
A: Totally depends on your market. In areas where it's culturally or legally tricky (hi, California 👋), agent-led showings might still be your go-to. But where it works, self-showings can shave days off your vacancy times.
Q: Is AI really doing anything useful in leasing yet?
A: Yep. AI’s handling prospect inquiries, auto-responding to FAQs, running rent comps, and even helping with leasing call volume. Just make sure you’ve got policies in place so it doesn’t overstep (or oversell).
Q: How can I make my application process faster and fairer?
A: Automate scoring with tools like AppFolio or LeadSimple to reduce human error and protect against Fair Housing complaints. “First completed, first processed” is a great policy for fairness and efficiency.
Q: Should I watermark my photos?
A: It’s debatable. Many say it’s not worth it anymore—too easy to remove and kind of ruins the photo vibe. Your call, but clean visuals win clicks.
Q: What’s the best KPI to track leasing team performance?
A: Try “labor cost per leased unit” and “speed to decision.” They’re simple but tell you exactly how efficiently your team’s moving the needle.
Q: Is Zillow still king for rental traffic?
A: For now, yeah. But using smart tech to capture leads, qualify them faster, and follow up automatically helps you stay in control—without relying 100% on third-party platforms.
Stay tuned! Next episode coming up soon.
